Spotify reports having 406 million active monthly users, up nearly 20 per cent from last year, and advertising has grown largely because of podcasting.

'They need to settle up with Rogan, let him go to a home that will be consistent with who he is. The artists make Spotify,' Professor Gordon said. Rogan stands in contrast to the much more liberal musicians who generate the bulk of Spotify's profits, he said. The bottom-line question should be pretty simple for Spotify, said Erik Gordon, a University of Michigan business and law professor. 'This is a big moment of reckoning for entertainment and streaming platforms to see where the window is, what's over the line.' 'There's some real self-examination to be doing beyond Joe,' he said. The streaming site also has to decide whether offensive words are allowable elsewhere on its app, where songs with racist, homophobic and anti-immigrant messages are available, said John Wihbey, a Northeastern University professor and specialist in emerging technologies. He has the right to say what he wants,' that continues on the line where there is this implicit support to say racist things on these platforms,' she said in an interview before Mr Ek's letter.

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